SIM 6: Ignore & Hope It Passes By
The passive approach only perpetuates the problem. The problem will not go away if not addressed appropriately. Be thoughtful in your approach, caring in your interactions, and focused on your expectations as a leader.
We would recommend that you ask a question to the group and while everyone is working to quietly walk over and ask them to respectfully stay focused and attentive. Also, just like with students, proximity goes a long way in getting people to pay attention.
If they continue to ignore you at that point, ignore them and address it immediately after the meeting. If they continued to ignore your request to pay attention, it's important to document that and set clear expectations for Faculty meetings.
I share this as a real case scenario, I worked at a school where three teachers would read the newspaper during Faculty meetings. The principal had enough and blew up on them in front of everyone. Guess what happened, teachers saw the principal lose his/her cool and now the newspaper reading teachers became the victims who others felt sorry for. Blowing up and confronting them in front of the faculty rarely results in a positive outcome.